Concept
Love, Games, Memes
Three words that have become symbols of a generation. If I were now asked to draw a pyramid of needs (by Maslow), it would look like this.
I thought for a long time about what could be an idea for my merch. Something that would reflect the philosophy of my work - the interests of the generation, beautiful and social significance. And then I realized that you just need to take what you love the most and mix it. This is how the collection of Eva Elfie appeared.
Element one
Love
The most beautiful feeling in the world, with which all my work is saturated and which I am so happy to share with you. If you ask me why I live, I will answer without a doubt: “for love”. But, unfortunately, in the world there is not only love. Anger, cruelty, hatred, like a black shadow, haunt humanity. How much better would our world be if we abandoned their destructive influence? The problems of racism, sexism, homophobia and intolerance will simply cease to exist if we renounce violence in all its manifestations. And so I remembered the line “Make Love Not War”. At the same time, a simple and important slogan, which once became a symbol of a generation, has long gone beyond the literal interpretation. Military clashes are terrible, but domestic violence is also war. As well as insults, bullying and intolerance. Therefore, “Make Love, Not War” - the core of my collection. Make Love and be happy!
Element Two
Games
Video games are an important part of my life, which has become both a source of inspiration and motivation, and a tool for emotional relief. I spend a huge amount of time with a gamepad in my hands, Switch accompanies me on all trips without exception, and the total number of hours spent traveling through the game worlds cannot be counted. God of War, The Last of Us, Spiritfarer, Zelda, Hearthstone, Diablo, Death Stranding, Sims, Doom, Life is Strange… All these games were so different, but wonderful in their own way. Like the millions of players playing them all over the world the world. Games have become full-fledged works of art, sports disciplines and, of course, a way to have fun. That is why such an important part of life becomes the second element of my collection. Most importantly, don't forget to treat your teammates with love! (add a note in the margins “and to opponents too”).
GG WP, See you online!
Element Three
memes
Is it possible to live without memes?
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